The following project is a logo design made for the start-up company ‘Motivion’.
Starting off the project, we were given a brief in class that described the company and the product we had to design the logo for. In the brief, Motivion was described as a smartphone app developed to help patients rehabilitate and recover quicker and easier after having had a stroke. The app is built on the principle of augmented reality and it offers the patients/users physical exercises and assignments that fx make them reach out and grab what they see on the smartphone screen.
Thus, keywords like motion, motivation, mobility, activity, alignment, progress came up and I started sketching how this could be illustrated. Above is some of the sketches I made after a plenum discussion held in class.
Logo design for the start-up company Motivion was developed for the client Penn Center for Innovation in the Spring semester of 2015 at the University of Pennsylvania School of Design. The design is created in Adobe Illustrator by me, but has been inspired by some conceptual suggestions from fellow students in the class.
“Hi Tobias, I would first like to say how impressed our team is by your work — we absolutely love the logo! […] Thanks again for your amazing talent and creativity!”
Claude Nguyen – Founder of Motivion
Moving further in the process, I decided to start visualizing the logo in a digital format. I chose to work in Adobe Illustrator for this part. This work process was focused on visualizing was had been done with pencil in a digital format. The above iterations show that especially the idea of squares aligning caught my interest.
The next phase of digital iterations was based in the feedback we got from our client from PCI (Penn’s Center for Innovation). They especially liked the two squares with dots in two of the corners and thus, I moved on designing with this feedback in mind. The above iterations show how I explored the different ways of pairing up two squares and aligning them next to each other.
After working on with the digital iterations of the design, we had our last meeting with the client. To meet the client’s needs, I refined the logo with the squares, tried out which font went with the logo and created implementation examples in Photoshop. Above are the final versions of the logo.