The goal of the project was to design and prototype a location- and context-based application that should enhance the everyday shopping experience for people/customers in Copenhagen, Denmark.
The concept of Sprint Discount is reinvention of discounts and offers in supermarkets and grocery stores in a playful way. Focusing on this, we came up with a mobile application built on the idea that the customers/users of the app would get short, time limited discounts if they were within a certain distance of a store sending out the particular offer. This means that it would be the stores themselves which send out discounts to the users of the app, and the stores set the time limit as well. Thereby, if the user gets to the store before the particular discount is ‘closed’, he/she will get the discount.
We started the project by running a thorough brainstorm in the team. The first step was a loose discussion of the themes within the areas of context, location and shopping experiences. Here, we agreed on the fact that we wanted an application that would push suggested actions to the user and that it should enhance the shopping experience for the user. Then we moved on to working with card-sorting and small elevator pitches of ideas. This was done through a 10-minute individual brainstorming on the topics and then a 30 sec presentation of each idea to the others in the team. This was extremely helpful in concretizing our thoughts and discuss them in plenum. We then grouped the ideas into overall categories, then eliminated some, then grouped again and so forth. After some discussion, we had three rough ideas:
“Sprint discount”: Timelimited deal hunt, where the user has to get to the specific store in time to get the offer.
“Pop-up shop”: Location-based shopping, where the shop comes to you. This is build on the idea of crowdfunding. If enough people wish for a specific thing (e.g. an ice-cream, the shop will come to the area with the highest amount of wishes.
“En Route”: Location-based route guide. You buy a specific route in an area in Copenhagen, and then you can follow this on your smartphone.
The three ideas all had an element of distance and thus, we started brainstorming on how ‘zones’ and ‘distances’ could have importance for our design.
“Hi Tobias, I would first like to say how impressed our team is by your work — we absolutely love the logo! […] Thanks again for your amazing talent and creativity!”
Claude Nguyen – Founder of Motivion