Hi! I’m Tobias
I’m a Product Designer based in New York City, USA. I currently work for the InsurTech-startup Blackboard Insurance. In my work, I strive to utilize my acquired skills and knowledge in human-centered design to solve complex design problems for real people.
I love to…
- Balance user advocacy, engineering and business strategy.
- Facilitate design processes and workshops.
- Ask the big “why”-questions and challenge the status quo.
- Execute designs from low-fidelity to pixel perfection.
- Collaborate with different stakeholders in agile processes.
My career profile
5 years in academia
I hold a bachelor’s and master’s degree in digital design. I have been educated in user-centered, empathic design methodologies, and I have also obtained a foundational, technical understanding of IT. Furthermore, I have assisted in teaching lectures and leading hands-on exercises in five different courses on interaction design, user experience theory and methods, usability and agile development.
4 years in the industry
I have worked with user experience and service design for the Danish government, a leading web and app agency in Copenhagen and also a business-to-business SaaS company in New York City. I have also run my own company as UX Designer and Developer. From these positions, I have learned how to apply my academic knowledge of design to real-world projects.
25 years of curiosity
My design philosophy
To me, designing is about connecting. It is about connecting a basic understanding of human psychology to the affordances of the designed artifact; connecting business goals and strategy to user needs and values; connecting the elements in the ecosystem that make up the users’ experiences; connecting stakeholders and facilitating dialogue between them; it is ultimately about connecting people and technology.
When I design, I always consider how my design will establish these connections in a complex network of social, technical and cultural elements. To navigate this complexity and to create desired connections, I recognize that my approach must be holistic, user-centric and iterative. I use design thinking methodologies that allow me to empathize, design, evaluate and experiment. Always with the users and their experiences put first.
My design approach
Empathize & Understand
I understand stakeholders through conversations, interactions and observations. I use both qualitative and quantitative methods. The objective is to uncover the needs, wants and values of both the customer and the business.
Analyze & Define
I analyze and communicate the findings in visual diagrams such as personas, service blueprints, customer journeys and user flows. This is to establish internal alignment and delimitation of the problem in the organization.
Ideate, Prototype & test
I keep the ideation highly iterative and inclusive. Ideation is to open up the design space for solutions, and then these solutions should be tested rapidly. Prototypes are ideal for this rapid testing of multiple iterations of the solution.
Implement & Learn
I learn so much from implementing the solution and watching real users interact. To me, design is never done: you learn from your users’ new behaviors, and this learning leads to further iterations of the solution.