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Researching, designing & evaluating interactive experiences for real people.

New York City-based Product & Service Designer

I redefined the flow of curating media content

When I worked as UX & Service Design intern at Olapic, I was assigned to redefine the flow of curating content in the main part of their platform called Content Engine. The final solution is a result of a thorough user-centered process consisting of in-depth user research, sketching, end-to-end design and user testing.


End-to-end design, user research, SaaS, design system language, agile development

I made a service for cancer patients in rehabilitation

In a project with the Danish health platform “”, we designed a social forum for cancer patients in rehabilitation and healthcare professionals that would allow them to share knowledge and experiences. The service was a result of a service design process inspired by the phases of design thinking. 


Service design, service blueprinting, design thinking

I designed a check-out flow to increase conversions

We were hired by the Danish travel agency Profil Rejser to optimize their checkout flow based on insights from online user data. We conducted several user tests to understand the users’ needs and behaviors, and based on the tests, we did a complete redesign of the check-out flow to give users a better experience when ordering their dream trip.


Conversion optimization, client work, product ownership

I designed a news media website with a mobile-first approach

I designed the news website for the Danish company ‘Byens Ejendom’ which offers news on urban development. The challenge was to design a website that would work on mobile devices, while still giving users the information they needed. The final solution is a result of data insights, best practices and a lean process. 


Lean UX, mobile-first, data insights

I developed a service design tool 

In my master’s thesis, I created a collaborative service design tool that enables service designers to manage and connect the internal stakeholders and their activities performed to what provides the most value for the customer. The tool is called a Worth Blueprint and is useful for breaking down internal silos in service providing organizations.


Service design, design framework, worth-centered design

That’s not all…