Researching, designing & evaluating interactive experiences for real people.
New York City-based senior Product Designer
Reimagining insurance with design thinking
As a Senior Product Designer at Blackboard Insurance, I design user interfaces and experiences, but I also facilitate strategy and mapping workshops, design sprints and have speaking engagements. My goal is to teach people about the value of design and how design thinking can help us reimagine insurance.
Facilition, design thinking, workshops, story mapping, design sprint, design through facilitation.
Scaling applications through a design system
As a Senior Product Designer at Blackboard Insurance, I led a project aimed at creating a design system and component library that would allow us to build scalable and consistent applications. The solution is a result of an atomic design approach to design systems.
Atomic design, scalable design, material design, reusable components.
Redefining the flow of curating media content
When I worked as UX & Service Designer at Olapic, I was assigned to redefine the flow of curating content in the main part of their platform Content Engine. The final solution is a result of a thorough user-centered process consisting of in-depth user research, sketching, prototyping and user testing.
Iterative design, user research, SaaS, design system language, agile development
Motivating cancer patients in rehabilitation
In a project collaboration with the Danish health platform “Sundhed.dk”, we designed a social forum for cancer patients in rehabilitation where they could share knowledge and experience with each other and healthcare professionals. The service was a result of a thourough service design process inspired by the phases of design thinking.
Service design, service blueprinting, design thinking
Redesigning a check-out flow to increase conversions
In Adapt, we were hired by the Danish travel agency Profil Rejser to optimize their checkout flow experience. The redesign was based on insights from online user data and we conducted several user tests to understand the users’ needs and behaviors. The process was very agile and was heavily inspired by Lean UX.
Conversion optimization, Lean UX, product ownership
Designing a news media website with a mobile-first approach
In Adapt, I designed the news website for the Danish company ‘Byens Ejendom’ which offers news on urban development. The challenge was to design a website that would work on mobile devices, while still giving users the information they needed. The final solution is a result of data insights, best practices and a lean process.
Lean UX, mobile-first, data insights
Developing a service design tool
For my master’s thesis, I created a collaborative service design tool that enables service designers to manage and connect the internal stakeholders and their activities performed to what provides the most value for the customer. The tool is called a Worth Blueprint and is useful for breaking down internal silos in service providing organizations.
Service design, design framework, worth-centered design